WEST PALM BEACH – The LIV Golf League announced this week that they have signed YouTube Golfer Rick Shiels to multi-year partnership as LIV Golf ambassador.

Rick Shiels has amassed a large following on YouTube for his golf channel.

According to LIV, the partnership aims to connect professional golfers with a new generation of fans, leveraging Shiels’s dedicated audience and fun content strands and LIV Golf’s innovative approach to the sport. With one-of-a-kind access to the league’s biggest stars, Shiels will elevate his content and introduce millions of fans to the world of LIV Golf through his YouTube channel and social media platforms. 

As for content, Shiels will create videos at all 14 LIV Golf events.

Some of his videos include:

• Break 75: Showcasing the iconic courses where the stars play, Shiels will play all LIV Golf venues the week of the event, with the aim of breaking 75. 
• 10 Shot Challenge: The most viewed content in the Rick Shiels Media library, he starts 10 under par as he takes on the biggest stars in the league.  
• 5 Man Scramble: Team based golf with a fun twist – in the 5-man scramble Shiels will join each LIV team to see how low they can score over a 6-hole stretch. Two par 3’s, two par 4’s and two par 5’s. Find out if he will help or hinder the team and which team comes out on top for the year. 
• 2 v 2 Matches: High-stakes head-to-head matchups as Shiels hosts a bracket tournament. 2 vs 2 from each LIV team throughout the season, with one team crowned as the champions.